Gender Stereotypes In Film. An Analysis Of Female Gender

Gender Stereotypes in Film: An Analysis of Female Gender Stereotypes in the Mainstreamed Motion Picture Legally Blonde All people see is her blonde hair and big boobs. Elle Woods, the main character of the 2001 motion picture, Legally Blonde, a movie about a college-aged girl who is trying to win back her ex-boyfriend, believes this statement because she is treated differently because she is a woman. Unfortunately, Elle is not the only woman who may be treated differently because of physical appearances. Movies like Legally Blonde help to reinforce common female stereotypes and female gender expectations by glorifying these stereotypes and expectations to their audiences. Elle is a paragon woman according to biased popular social†¦show more content†¦Gender Roles refer to a set of behaviors that indicates one’s gender or the image projected by a person that identifies his/her maleness or femaleness. Socialization refers to the act of learning/teaching gender role expectations and discerning which are acceptable and unacceptable behaviors and expectations. Stereotype threat refers to the risk of confirming in oneself a characteristic that is a negative stereotype. These definitions are important to know and understand in order to be able to recognize each in common places, such as film sources or any other media or life source. So many Americans spend hours upon hours watching motion pictures and television shows, making film a very common source of exposure to stereotypes. Unfortunately, many men and women learn gender behavior and gender role expectations from media sources such as film. Often, men and women repeat behavior they see, and they will therefore repeat these stereotypical behaviors as seen on TV. Moreover, by advertising gender stereotypes and failing to teach their viewers about the problems associated with gender stereotyping, film makers are directly and indirectly teaching viewers that these stereotypes are correct, accurate, appropriate, encouraged, etc. Elle Woods is the lead character in Legally Blonde. She meets e very standard of the â€Å"perfect woman.† She is portrayed as being beautiful (anShow MoreRelatedThe Impact Of Media On Women s Perceptions Of Image, Gender Roles, And Overall Self Worth Essay1352 Words   |  6 PagesMedia plays a huge role in people’s perceptions of image, gender roles, and overall self worth. The media is constantly reinforcing limiting stereotypes through television, advertisements, films, and more. These stereotypes are especially geared towards women, suggesting that they have to look and act in an overtly feminine manner in order to be accepted by society. Though there are stereotypical qualities of men illustrated in media as well, they are mostly suggesting that men are dominant andRead MoreAnalysis Of A Trailer Of A Movie Or Advertisement From A Systemic Functional Analysis1344 Words   |  6 PagesAn analysis of a trailer of a movie or advertisement from a systemic functional analysis can be used to identify the semiotic techniques or re sources that are the aspects for gender stereotypes. Semiotic resources such as perspective angle, gaze, and the plane of composition are used to investigate the stereotype implications of masculine and feminist. These same resources are applicable to advertisements (Terence).This paper discusses the gender semiotic facts in filming based on a review of FastRead MoreMulan Essay1541 Words   |  7 PagesDisney films has indefinitely transformed throughout the decades due to Disney’s need to gradually create conventional views and ideas of women. When comparing the 1998 Disney film, Mulan, and the 2016 Disney film, Moana, people may suggest that both are progressive feminist films that accurately depict their individual cultures, while uplifting the women in these films. However, with further analysis, Mulan consists of not only sexist views towards women, but also underlines stereotypical gender rolesRead MoreMul An American Animated Musical Released By Disney1019 Words   |   5 Pagesbe a feminist film encouraging the empowerment of women. Despite positive feminist images, the film is not free from gender stereotypes. While the film is progressive by straying from the usual â€Å"damsel in distress† storyline, a closer analysis shows that it isn’t as feminist as it first appears. Mulan reinforces a masculine construction of gender. Next, the film emphasizes stereotypical feminine qualities. Lastly, the film displays how hard it is to escape stereotypical gender roles. At theRead MoreMedia s Influence On Gender Relations And Sexuality1230 Words   |  5 PagesHistorically, media represented gender and sexuality in the way that matched the dominant public view and mirrors the evolution of gender-related biases and stereotypes and views on sexuality. In the course of time, gender relations and sexuality evolved and changed and all these changes found their reflection in mass media (Bonvillain, 1995, 210). Mass media, in their turn, portrayed gender relations and sexuality according to the dominant cultural view on gender relations and sexuality. This isRead MoreWomen s Social And Mental Development1439 Words   |  6 Pagesprovide highly idolized characters, but creates unrealistic and falsified interpretation of what it mean to be a specific gender. As a result, it can be seen that today’s modern western pop cultural, has become globalized into an industry of gender roles in which has transformed mainstream television, commercial ads, mov ies and toys. Stereotypical traits have been assigned to each gender and has become a significant problematic concern among adults in raising children. With the significant rise for entertainmentRead MoreMisinterpreting Women in Film Preserves a Stereotypical Patriarchal Society564 Words   |  3 PagesGrossman states that the misinterpretation of women in film by men and the general public, results in continuous preservation and standardization of a stereotypical patriarchal society. It is imperative to reinterpret and analyse the implicit psychosocial portrayal of female characters in film noir. The disregard of women’s individuality alongside males imposing their lust and anxiety on women has created the notion of the â€Å"femme fatale†. The term connotes that such women are unorthodox, throughRead MoreRear Window Directed By Alfred Hitchcock Essay1575 Words   |  7 PagesGender ideologies are apparent in all areas of life. Whether it be online, in TV shows, movies or in person, this idea of a specific role for each gender is almost inescapable. The stereotypes of both what women and men should aspire to be and follow are ever changing in today’s current society. However, in 1954, gender roles were very specific and it is shown throughout the film, Rear Window directed by Alfred Hitchcock. Through this film, gender ideologies are challenged but ultimately remain unshatteredRead MoreDisney s Of Race And Culture1612 Words   |  7 PagesThe following analysis investigates Disney’s utilization of race and culture, throughout its films and correl ates with its awareness in social responsibility. A paramount example would be Disney’s, A Bug’s Life, presenting many key components of race and culture and how the lives of the main characters are impacted as a whole. Culture is defined as â€Å"The ideas, customs, and social behaviour of a particular people or society† (Oxford Dictionary: 2015). The diversity portrayed in the film A Bug’s LifeRead MoreMovie Analysis : The World Apart 1739 Words   |  7 Pageswere defined by what the females lacked, and women were tied to their male lover. As time passed, women’s images remained the same as the gender gap grew. Women’s roles have always been tied to the male counterparts relationship. There is a myriad of examples of how the director or author shape the narrative by using stereotypes, but this will focus on a short story A World Apart written by RÃ… ¯Ã… ¾ena Jesenskà ¡, a film Daisies directed by VÄ›ra Chytilovà ¡, and the propaganda film, Confidant. A common focus

The Gastrointestinal Tract, The Immune System And Mental...

Introduction Nowadays there are a large number of investigations related to the microbiota and health not only of the gastrointestinal tract, the immune system but also the nervous system and mental health. Likewise, changes in the microbiota are implicated in the increasing tendency for a broad range of inflammatory diseases such as allergic disease, inflammatory bowel disease, obesity and the presence of non-communicable diseases (NCDs) for instance, cardiovascular diseases (like heart attacks and stroke), cancers, chronic respiratory diseases (such as chronic obstructed pulmonary disease and asthma) and diabetes. Studies have suggested strategies that would regulate the intestinal microbiota for reducing the risk of such diseases,†¦show more content†¦The gut microbiota is involved in the regulation of multiple host metabolic pathways, giving rise to interactive host-microbiota metabolic, signaling, and immune-inflammatory axes that physiologically connect the gut, liver, muscle, and brain. A deeper understanding of these axes is a prerequisite for optimizing therapeutic strategies to manipulate the gut microbiota to combat disease and improve health (4). Discussion Interactions between the gut microbiota and the host immune system begin at birth. Some epidemiological studies suggest that C-section babies may have an elevated risk for developing immune and metabolic disorders, including Type 1 diabetes, allergies, asthma and obesity. Scientists have theorized that these children may be missing key bacteria known to play a large role in shaping the immune system from the moment of birth onward. Babies delivered by cesarean section (C-section) acquire a microbiota that differs from that of vaginally delivered infants, and C-section delivery has been associated with increased risk for immune and metabolic disorders. Dominguez-Bello et al conducted a pilot study in which infants delivered by C-section were exposed to maternal vaginal fluids at birth. A mother’s vaginal fluids — loaded with one such essential bacterium,

Thin Layer Chromatography Free Essays

The aim of the lab was to separate and analyse analgesic drugs in a drug tablet. The method used to separate the components was Thin Layer Chromatography (TLC) with silica adsorbent as the stationary phase and 0. 5% glacial acetic as the mobile phase. We will write a custom essay sample on Thin Layer Chromatography or any similar topic only for you Order Now In one plate, five known samples were used as the reference, that is: Aspirin; Caffeine; Ibuprofen; and Salicylamide. Aspirin and Salicylamide were the only samples that fluoresced. On a second plate, the tablet sample was developed. The results of the lab showed that the unknown tablet had an Rf value of 0. 51 and fluoresced. This related to Tylenol in the reference plate with an Rf value 0. 49. The other analgesics such as Anacin with Rf of 0. 13 and Excedrin with Rf of 0. 32. This proved that the lab was a success as analgesic drugs in the tablet were able to be separated and analysed. Introduction Chromatography is an analytical separation technique where compounds are separated from their mixtures. There are various types of chromatography techniques but they work using the same principles. They all have a mobile phase—made of a gas or liquid—and a stationary phase—made of a solid or liquid supported on a solid base. Separation is achieved when the mobile phase travels through the stationary phase carrying the components of the mixture in it (Wall, p. 8). Chromatographic separation involves an active and rapid equilibrium between the two phases. The equilibrium is influenced by: polarity and size of molecule; polarity of the stationary phase; and polarity of the solvent (wall, p. 11). Therefore by altering the variables using different mobile and stationary phases one can separate any substance from its mixture. Thin Layer Chromatography (TLC) has a stationary phase of a liquid supported on a solid base with a liquid mobile phase. Almost all mixtures of solvents can be used as a mobile phase whereas a thin consistent layer of alumina or Silica is used as a stationary phase (wall, p. 13). The polar stationary phase strongly attracts like or polar molecules. This changes the equilibrium as the molecules stay on the stationary phase. Non polar molecules have a lower affinity for the stationary phase hence remain in the mobile phase longer. This is how molecules separate in TLC. The figure below shows common functional groups according to how they elute from silica or alumina adsorbent (wall, p. 36). Increasing Functional Group Polarity Alkane, Alkyl halides, Alkenes, Dienes, Aromatic hydrocarbons, Aromatic halides, Ethers, Esters, Ketones, Aldehydes, Amines, Alcohols, Phenols, Carboxylic acids, Sulphonic acids Discussion In carrying out the experiment numerous factors might have resulted in our observation and inferences having errors. The errors might have originated from: using contaminated apparatuses; carrying out the two TLC experiments in different external conditions; the samples having other ingredients apart from the expected compounds; and using concentrated samples. Deviations came about in methodology where different experimenters carried out the experiment differently resulting in different values. Errors were reduced by allowing the spots to completely dry before running the developing solvent (mobile phase); and observing the chromatogram through UV light first before the tacking it in the iodine chamber. The observations in the lab were that samples containing Salicylamide and Asprin fluoresced under UV light. Asprin turned grey with a light blue hue while Salicylamide turned cobalt blue under UV light. The chromatogram of the second TLC plate showed that Tylenol sample was the only one that fluoresced compared to Excedrin and Anacin samples. The fluorescence of Tylenol was proof that the unknown sample was Tylenol because it fluoresced. Samples fluoresce in UV light because the plate contains a fluoresce material which indicate where the spots of samples reached under UV light. The other sample spots that did not fluoresce had to be taken to the Iodine chamber for further identification. In the iodine chamber, Iodine sublimes to vapour and gets absorbed into the organic molecule samples. Organic spots on the TLC plate turn brown hence easily detected by the naked eye. Conclusion The experiment was a success as the unknown sample was identified as Tylenol and contained Salicylamide and Asprin. The unknown components were Anacin with Rf value 0. 13, Excedrin with Rf value 0. 32, and Tylenol with Rf value 0. 49. The unknown tablet was inferred to have Tylenol analgesic as its Rf value was 0. 51 which was closer to that of Tylenol of the reference sample. How to cite Thin Layer Chromatography, Papers

Management Corporate social responsibility (CSR)

Questions: 1. Explain what is meant by the term 'corporate social responsibility' (CSR)? 2. Examine the influence that a range of stakeholders have on an organisation of your choice (uk based)? 3. Give detailed comparison of two recent examples of organisations, one which has faced criticism for having poor CSR and one which has been praised for having good CSR? Answers: 1. Corporate social responsibility The Corporate social responsibility (CSR) is a kind of business management where the environmental and social concern is integrated into the operations of the business and interactions with the stakeholders of the companies. CSR is a way using which the companies balance the Triple-Bottom-Line approach which includes social, economic and environmental activities in the business (Azmat and Zutshi, 2012). It is also used to address the expectations of the stakeholders and shareholders. Also the corporate social responsibility can be divided into different parts which include the concepts of strategic business management and sponsorships or charities. It also plays a valuable part in the reduction of poverty which also enhances the brand name and improves the reputations of the company. Corporate social responsibility also includes the self-regulatory mechanism in the business model. The business under the CSR ensures its positive conformity that all the activities and operations of the business follow the rules and regulations of the laws, ethical behavior and the international and national norms (Dincer and Dincer, 2012). The goal of the corporate social responsibility is to holds the responsibilities of the corporate actions and provides a good impact on the society and the stakeholders which includes employees, customers, communities, shareholders etc. The main thinking of the business in todays world is not only to win over the customers but also to use the profits of the companies to do something good in the society (Jahdi, 2014). Corporate social responsibility provides the business practices for the benefit of the society. Most of the forward thinking companies used the corporate social responsibility in their business in case of implanting sustainability in their business operations for improving the shared value for the society and the business. According to Nejati and Ghasemi (2012), sustainability is important for the planet and the people along with it, it is important to the success of the business also. Winston Churchill has stated that Responsibility is the Price of Greatness. He also said that no other words can be used to describe the value of CSR. It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, youll do things differently is said by Benjamin Franklin. As per the statement of Benjamin Franklin, the responsibilities of the business is not only to build the business as the best company in the world, it is required to maintain the business along with sustainability. The potential benefits that the companies can acquire from using the corporate social responsibility in the business are such as triple bottom line approaches, human resource management, risk management, differentiation of brands, scrutiny reduction and the good relationship with the suppliers and the stakeholders (Quazi and Richardson, 2012). 2. Tesco is one of the largest UK based company which has used the corporate social responsibility in their business to provide the best products and services to their customers. The activities of Tesco affect several peoples in the societies throughout the world. Tesco is responsible for all those people. It is the belief of Tesco that if the business values fail to incorporate with the social values than the long term prosperity of the company will also be decreased (Rakotomavo, 2012). Hence the company may lose their customers. Few decades before, the responsibility of the products is the safety of the products. In now-a-days, the responsibility of the business is to maintain the sustainability in all the aspects of the business. Several changes take place in Tesco after integrating the corporate social responsibility in their businesses. The corporate social responsibilities are not only describing the ethical aspects but also describe the strategic aspects. The activities of the corporate social responsibilities benefits to many aspects of the companies along with their stakeholders including customers, suppliers, employees managers, shareholders and other stakeholders (Smirnova, 2012). Tesco improves their financial performance using CSR and generate more profits for the company and for the shareholders. It also reduces the operating cost of the company mostly in the field of productivity relating to the workplace and environment. Using CSR, Tesco employed the triple bottom line activities in their business and highly focused on the social, economic and environmental activities in the business (Sparkes, 2014). According to the manager of Tesco, the products and services of the company are produced by keepi ng in mind about the benefits of the society and the environment. The operations and functions of the business of Tesco do not harm the environment or the health of the people. Tesco provides more focus on the health of their customers than making profit to the business. Also as per the rules of the corporate social responsibilities, company also focuses on the employees and the workers of the factories of the company. The health of the employees and workers and their families are the responsibilities of the company. Hence, the company tries to provide the best health service to their employees and workers. Tesco also follows all the rules and regulations of the government and ensure about no harms to the environment (Sprinkle and Maines, 2010). Also they committed that none of the stakeholders of the company will harm mentally or physically due the services and products of the company. 3. The recent news of British petroleum defines that their performance regarding to the corporate social responsibilities are not good. The business of British petroleum is to find the oil, refine it and sell the gas to the customers. In the business process of the company, they have to interact with several numbers of organizations which brings the obligations regarding to the ethical activities. The ethical obligations are such as Supplying the products according to their expectations Be honest with the suppliers Provide the best health and safety services to the workplace Maintaining the environmental laws As stated by Trong Tuan (2012), during the finding and collecting of oil, BP failed to maintain the social responsibilities and the sustainability of the environment. Company failed to provide the best focus on the health of the workers and their families during the mining of the oil. As for example, regarding to the recent news, British petroleum refinery in the northern side of Indiana is blamed for the rising of the gas price in Cincinnati. In the northern Indiana, BP Whiting Refinery shut the three largest crude distillation units down. Regarding to the recent news, Shoosmiths has been recognized by the legal department of UK as the best legal employer of the week. The survey organized by Legal Week Intelligence of UK with the international firms, Shoosmiths declared as the best employer. The score of the firm is higher regarding to the values of the people given by the company. It is said that according to the culture, best value is provided to the people by Shoosmiths. High score also obtained in the field of the quality of the customers and the quality of the work that is available to their employees. This firm also praised because of sharing the best information of CSR in their blogs and the photo galleries for their employees. As commented by Louise Hadland, the HR director of Shoosmiths, the clients of this firm choose them due to the best legal advisors. The aim of the company is to focus on the professional development of each and every people related to the company to provide them the best potential. The benefits of this will not only limit to the employees, also provides to the clients. Hence Shoosmiths can claim to be the best practice for the corporate social responsibilities in their firm. References List Azmat, F. and Zutshi, A., 2012. Perceptions of corporate social responsibility amongst immigrant entrepreneurs. Social Responsibility Journal, 8(1), pp.63-76. Dincer, B. and Dincer, C., 2012. Measuring brand social responsibility: a new scale. Social Responsibility Journal, 8(4), pp.484-494. Jahdi, K., 2014. Cause-related marketing (CaRM) and corporate social responsibility (CSR). Social Responsibility Journal, 10(4), pp.674-684. Nejati, M. and Ghasemi, S., 2012. Corporate social responsibility in Iran from the perspective of employees. Social Responsibility Journal, 8(4), pp.578-588. Quazi, A. and Richardson, A., 2012. Sources of variation in linking corporate social responsibility and financial performance. Social Responsibility Journal, 8(2), pp.242-256. Rakotomavo, M., 2012. Corporate investment in social responsibility versus dividends?. Social Responsibility Journal, 8(2), pp.199-207. Smirnova, Y., 2012. Perceptions of corporate social responsibility in Kazakhstan. Social Responsibility Journal, 8(3), pp.404-417. Sparkes, S., 2014. Corporate social responsibility: Benefits for youth in hydropower development in Laos. International Review of Education, 60(2), pp.261-277. Sprinkle, G. and Maines, L., 2010. The benefits and costs of corporate social responsibility. Business Horizons, 53(5), pp.445-453. Trong Tuan, L., 2012. Corporate social responsibility, leadership, and brand equity in healthcare service. Social Responsibility Journal, 8(3), pp.347-362.