Communication Strategies Essay Example | Topics and Well Written Essays - 1500 words - 1

Communication Strategies - Essay Example In the paper, Ricardo Ramirez and Wendy Quarry analyze the different communication strategies in this age of decentralization and privatization of rural services. The study is based on two African experiences to incorporate the aspect of rural service provision. From the study, the paper then identifies the challenges that decentralization faces in privatizing the provision of rural services. Globally, this wave creates many challenges for the local governments, service providers and the rural communities at large. The unprecedented new rules and procedures that come with this new trend are studied in respect to their impact on local organizations. Further, the paper finds that these new rules bring about the need for change in attitudes and skills. In the first case, the authors identify Uganda in studying the Communications and Information Strategy for the National Agricultural Advisory Services Program. Secondly, they then tour Mozambique, where efforts are made to formulate a plan tom communicate the National Water Policy and the Rural Water Transition Plan. The research findings are wide and varied and agree on the importance of having communication strategies in decentralization and privatization of rural services. Among the findings are the different complimentary functions that communication plays in any development. The authors say that it goes well beyond ‘public relations’. The paper also finds posits that there is an increasing urge to incorporate specialized skills in planning and managing communication strategies.